SIP Trunks

How transforming business comms can help departments unlock potential

Everyone in the business has goals to achieve. And everyone in the business relies on IT, to a greater or lesser extent, to enable them to meet those goals. That’s a lot of pressure on the IT function, especially when every team has different objectives and different ways of measuring them. Technology infrastructure must support them, not hinder them.

That’s why transforming business communications can be so powerful. It’s a (relatively) simple way of arming other departments with the tools they need to do their day-to-day tasks more effectively – all while providing a means to accurately measure the impact it’s having on end users and customers alike.

Meanwhile, some very straightforward upgrades to business telephony can reduce costs for the IT department too. So not only can you give other teams a means to unlock their potential, you can reinvest the money you’re saving into other technology that provides an even greater benefit to productivity.

Delivering productivity gains with SIP Trunking

One of the most effective ways to help unlock other departments’ potential is to make the move from ISDN to SIP. SIP trunking is a standards-based replacement for traditional ISDN that connects your PBX to the PSTN via broadband, ethernet or private circuit into a national network.

For modern businesses, there is no longer a good reason to continue working with an ISDN-based telecommunications solution.

Once SIP trunks are installed, there is a whole layer of applications that can be added on top to deliver an enormous range of benefits. For example, there are call management solutions that allow businesses to apply powerful features and functions to manage inbound calls – redirects, hunt groups, call distributions and call queuing, to name but a few.

These features can deliver productivity and experience gains to end users, regardless of their department or function. Advanced analytics can provide a view of inbound call handling efficiencies, including call patterns, call abandonment and wait times. This means that departments can measure their efficiencies and make the improvements they need to drive business performance.

Saving money across the board

Helping other departments unlock their potential is just one aspect of how a business comms upgrade can deliver benefits.

Moving to SIP trunking can also bring about immediate cost savings. SIP is less costly per channel than ISDN and offers scalability depending on the capacity needs of the business – meaning you only pay for exactly what you need. You can also benefit from free call termination to UK fixed destinations, as well as free calls between connected sites, helping to lower call costs overall.

For any IT department, this is an easy win. Switching to SIP can immediately reduce costs, which is always music to the ears of the board. It also means that budget can be reinvested into other IT improvements.

Making time for better things

Perhaps the most compelling reason for making the move from ISDN to SIP is that it reduces the amount of day-to-day management the telephony system requires from IT – and reduces the complexity for end users too.

With a system that’s more efficient and easier to manage, with less reliance on the network provider, staff can be freed up to dedicate their time to more important, value-adding tasks.

This will unlock the potential of every department, giving everyone the tools they need to be more productive and to achieve their goals more effectively.

Download the Telefonix SIP Trunking FAQ to find
answers to the most common questions about SIP

Adapted from 'How transforming business comms can help other departments unlock their potential' by Cem Ahmet, originally posted on the official website of Gamma.

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